Making Waves » Andreas Østereng http://blog.makingwaves.no Fri, 03 Feb 2012 14:04:23 +0000 en hourly 1 http://wordpress.org/?v=3.3 Stadium: From brick and mortar to multi channel in four years http://blog.makingwaves.no/2010/01/stadium-from-brick-and-mortar-to-multi-channel-in-four-years/?utm_source=rss&utm_medium=rss&utm_campaign=stadium-from-brick-and-mortar-to-multi-channel-in-four-years http://blog.makingwaves.no/2010/01/stadium-from-brick-and-mortar-to-multi-channel-in-four-years/#comments Fri, 22 Jan 2010 14:36:59 +0000 Andreas Østereng http://blog.makingwaves.no/?p=700 In only 4 year, sports retailer Stadium, has transformed from being a dominant retail chain in the retail, to a modern multi-channel company with online e-commerce and e-commerce in store.

This webinar recap will talking about the challenges in making that transformation,  with the system and organizational demands of integrated marketing, Synchronized price and assortment,  custom catalogs, direct delivery, multiple shipping and payment methods etc.

Link to Stadium article

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